Panel Session

Panal Chair: Peter Ruppel

Technische Universität Berlin, Germany
http://www.tu-berlin.de

Blessing or Curse for Online Communities?
The Influence of Social Media, Mobile Internet and Clouds on Communities

Panel abstract. Home-PC, office-PC, laptop, smartphone - nearly every networked device is an entry point for your online community of choice. You are able to twitter your private news, contribute to challenging questions as an expert in the field, provide commercial support for costumers, make preliminary studies with target groups, or start a new marketing campaign. The possibilities to use online communities or community systems are nearly borderless with very short response times due to the 'always on'-factor. Are community members ready for this? Do companies really want to benefit from it? And when is online integration/virtualization too much for (non-virtual) humans?

Harald Sack

Hasso Plattner Institut, University of Potsdam, Germany
http://www.hpi.uni-potsdam.de/

Research statement. Privacy, reputation, and attention as social media currency; how private do you want to be? ... and in which community?

Short CV: Harald Sack is Senior Researcher at the Hasso Plattner-Institute for IT-Systems Engineering (HPI) at the University of Potsdam. After graduating with a PhD in computer science at the University of Trier on formal verification in 2002, he worked as a postdoc at the Friedrich-Schiller-University in Jena (2002-2008). Since 2009 he is head of the research group 'Semantic Technologies' at HPI Potsdam. His areas of research include multimedia retrieval, semantic web, knowledge representations and semantic enabled retrieval. 2008-2009 he served as speaker of the special interest group 'multimedia- and hypermediasystems' of the German computer science society (Gesellschaft für Informatik) and since 2008 he is also general secretary of the German IPv6 council. He is program committee member of many international conferences and workshops and published more than 60 scientific papers on formal verification, web technologies, semantic search, multimedia retrieval, and social semantic web, including three computer science textbooks. In 2007 he co-founded yovisto.com to exploit semantic video search engine technology.

Michael Friedmann

Yoochoose GmbH, Cologne, Germany
http://www.yoochoose.com/

Start-up statement.  What do communities contribute to the company's success if every employee is busy within it?

Short CV: Michael Friedmann is founder and CTO of YOOCHOOSE - a start-up company providing recommendations for e-commerce and media companies via software as a service. Until spring 2009 he worked as program manager for Architecture & Innovation at T-Home. He was responsible for the IT architecture in the area of desktop services and related back-end systems. In this context, he also held a seat on the Desktop Advisory Council of Microsoft with the task of further developing the Windows operating system. Before joining T-Home, Michael Friedmann worked for three years as a product and portfolio manager at T-Systems Enterprise Services GmbH in Bonn. Along with the development of desktop services for the European market, as lead architect he was responsible for the development of standards for the entire global IT landscape of Deutsche Telekom AG. Previously, Michael Friedmann worked four years as a senior consultant at Detecon International GmbH, Bonn, where he advised many large German and international companies in the field of security and data security.

Jörg Heuer

Deutsche Telekom Laboratories, Berlin, Germany
http://www.laboratories.telekom.com/

Operator statement.  Communities with costumers and experts provide ideal means for efficient product development in nearly every sector.

Short CV: Jörg Heuer started working for a Deutsche Telekom engineering subsidiary in 1997. He is the responsible manager for a research program on identity management, payment, and Web X.0 enabling at Telekom Laboratories. At Telekom Laboratories he acts as editor-in-chief for Deutsche Telekom Technology Radar, a periodic report on technology developments published across Deutsche Telekom group. Jörg Heuer is an accomplished identity and privacy expert and has frequently been speaking at industry conferences on identity and telecommunications architectures and systems. Before his industry affiliation he worked as a scientist in distributed and object-oriented systems for massively parallel computing at the German research centre for computer science and the Technical University in Berlin, where he also got his master in computer science, centuries ago.